Timing and execution are critical when facing the challenges of bringing a new biotech product to market, a new indication or simultaneous product launches. The costs of delay, lack of experience, or missteps can have an insurmountable impact on the launch and ongoing success of a product.
Example Channel Development Services include:
• Overall Launch Strategy
- 360 Degree Plan
- Tactics by Segment
- Timelines
• Commercialization Services
- Strategy
- Launch Plan
- Service Model
- Distribution Model
- Data Management
• Channel Development, Specialty Distribution and Service
Strategies
- General or Specialty Pharmacy
- Restricted or Non-Restricted Distribution
- Product and Strategy Considerations
• Central Triage Agent, SPOC and Hub Support
Reimbursement Support
- Benefit Type - Pharmacy or Medical
- Physician or Pharmacy Billing
Clinical Support
- Program Development
- Services, Education
• Marketing and Sales
- Strategy
- Data Management
• Managed Care and Other Payor Strategy and Services
- Integrated Positioning and Messaging
- Medical Benefit and Pharmacy Benefit
- Reporting and Coverage Status Tracking
• Data Integration and Analysis
- Clinical, Operations and Support Data
- Distribution Data
• Post Launch Services and Support
- Performance Auditing
- Continual Program Assessment
- Adjusting to the Dynamic Marketplace